Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
9BB9CA
RGB
155, 185, 202
HSL
202, 31%, 70%
HSB
202, 23%, 79%
CMYK
23, 8, 0, 21
LAB
73, -8, -12
LCH
73, 14, 238
OKLCH
0.77, 0.04, 233
XYZ
42, 46, 63
LUV
73, -16, -17
HWB
202, 61%, 21%
Pantone
5523 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.