Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
9BBDD1
RGB
155, 189, 209
HSL
202, 37%, 71%
HSB
202, 26%, 82%
CMYK
26, 10, 0, 18
LAB
75, -8, -14
LCH
75, 16, 239
OKLCH
0.78, 0.05, 234
XYZ
43, 48, 67
LUV
75, -18, -20
HWB
202, 61%, 18%
Pantone
5523 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.