Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
9BC2C8
RGB
155, 194, 200
HSL
188, 29%, 70%
HSB
188, 23%, 78%
CMYK
23, 3, 0, 22
LAB
76, -12, -8
LCH
76, 15, 211
OKLCH
0.79, 0.04, 208
XYZ
43, 50, 62
LUV
76, -20, -9
HWB
188, 61%, 22%
Pantone
5523 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.