Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
9BC2FB
RGB
155, 194, 251
HSL
216, 92%, 80%
HSB
216, 38%, 98%
CMYK
38, 23, 0, 2
LAB
77, -3, -33
LCH
77, 33, 265
OKLCH
0.81, 0.09, 258
XYZ
50, 53, 99
LUV
77, -21, -52
HWB
216, 61%, 2%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.