Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
9BC4CD
RGB
155, 196, 205
HSL
191, 33%, 71%
HSB
191, 24%, 80%
CMYK
24, 4, 0, 20
LAB
76, -13, -9
LCH
76, 16, 216
OKLCH
0.79, 0.05, 213
XYZ
44, 51, 65
LUV
76, -21, -12
HWB
191, 61%, 20%
Pantone
566 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.