Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
9BC4DC
RGB
155, 196, 220
HSL
202, 48%, 74%
HSB
202, 30%, 86%
CMYK
30, 11, 0, 14
LAB
77, -10, -17
LCH
77, 19, 239
OKLCH
0.80, 0.06, 234
XYZ
46, 52, 75
LUV
77, -21, -24
HWB
202, 61%, 14%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.