Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
9BD4E9
RGB
155, 212, 233
HSL
196, 64%, 76%
HSB
196, 33%, 91%
CMYK
33, 9, 0, 9
LAB
82, -15, -17
LCH
82, 23, 227
OKLCH
0.84, 0.07, 223
XYZ
52, 60, 86
LUV
82, -28, -23
HWB
196, 61%, 9%
Pantone
566 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.