Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
9BD8FC
RGB
155, 216, 252
HSL
202, 94%, 80%
HSB
202, 38%, 99%
CMYK
38, 14, 0, 1
LAB
83, -13, -24
LCH
83, 28, 241
OKLCH
0.85, 0.08, 235
XYZ
56, 63, 101
LUV
83, -30, -36
HWB
202, 61%, 1%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.