Psychology
Orange combines red's energy with yellow's optimism — friendly, enthusiastic, and approachable without the urgency of pure red. It encourages action without confrontation.
Meaning
Often tied to harvest, autumn, and craft. In branding it suggests affordability, creativity, and a slightly off-beat sensibility — Penguin, Nickelodeon, and Hermès all use distinct oranges to telegraph very different stories.
Applications
Strong as a hero color for food, fitness, and entertainment brands. Pairs well with deep blues for high contrast or with warm neutrals for an earthier palette.
Conversion
HEX
9C0902
RGB
156, 9, 2
HSL
3, 97%, 31%
HSB
3, 99%, 61%
CMYK
0, 94, 99, 39
LAB
33, 55, 47
LCH
33, 72, 41
OKLCH
0.44, 0.18, 30
XYZ
14, 7, 1
LUV
33, 105, 24
HWB
3, 1%, 39%
Pantone
186 C
Harmonies
Shades & tints
Similar named colors
Browse every named red on shades of red, or all families on colors.