Psychology
Orange combines red's energy with yellow's optimism — friendly, enthusiastic, and approachable without the urgency of pure red. It encourages action without confrontation.
Meaning
Often tied to harvest, autumn, and craft. In branding it suggests affordability, creativity, and a slightly off-beat sensibility — Penguin, Nickelodeon, and Hermès all use distinct oranges to telegraph very different stories.
Applications
Strong as a hero color for food, fitness, and entertainment brands. Pairs well with deep blues for high contrast or with warm neutrals for an earthier palette.
Conversion
HEX
9C3E09
RGB
156, 62, 9
HSL
22, 89%, 32%
HSB
22, 94%, 61%
CMYK
0, 60, 94, 39
LAB
39, 38, 48
LCH
39, 61, 51
OKLCH
0.49, 0.14, 43
XYZ
15, 11, 1
LUV
39, 77, 33
HWB
22, 4%, 39%
Pantone
476 C
Harmonies
Shades & tints
Similar named colors
Browse every named brown on shades of brown, or all families on colors.