Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
9CBFCF
RGB
156, 191, 207
HSL
199, 35%, 71%
HSB
199, 25%, 81%
CMYK
25, 8, 0, 19
LAB
75, -9, -12
LCH
75, 15, 232
OKLCH
0.78, 0.04, 227
XYZ
44, 49, 66
LUV
75, -18, -17
HWB
199, 61%, 19%
Pantone
5523 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.