Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
9CC7EC
RGB
156, 199, 236
HSL
208, 68%, 77%
HSB
208, 34%, 93%
CMYK
34, 16, 0, 7
LAB
78, -8, -23
LCH
78, 25, 251
OKLCH
0.81, 0.07, 245
XYZ
49, 54, 87
LUV
78, -22, -35
HWB
208, 61%, 7%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.