Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
9CCCF5
RGB
156, 204, 245
HSL
208, 82%, 79%
HSB
208, 36%, 96%
CMYK
36, 17, 0, 4
LAB
80, -9, -26
LCH
80, 27, 251
OKLCH
0.83, 0.08, 245
XYZ
52, 57, 95
LUV
80, -24, -39
HWB
208, 61%, 4%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.