Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
9CCFF1
RGB
156, 207, 241
HSL
204, 75%, 78%
HSB
204, 35%, 95%
CMYK
35, 14, 0, 5
LAB
80, -11, -22
LCH
80, 25, 244
OKLCH
0.83, 0.07, 238
XYZ
52, 58, 92
LUV
80, -26, -34
HWB
204, 61%, 5%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.