Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
9DC2C8
RGB
157, 194, 200
HSL
188, 28%, 70%
HSB
188, 21%, 78%
CMYK
21, 3, 0, 22
LAB
76, -12, -7
LCH
76, 14, 212
OKLCH
0.79, 0.04, 208
XYZ
44, 50, 62
LUV
76, -19, -9
HWB
188, 62%, 22%
Pantone
5523 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.