Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
9DC7EA
RGB
157, 199, 234
HSL
207, 65%, 77%
HSB
207, 33%, 92%
CMYK
33, 15, 0, 8
LAB
78, -8, -22
LCH
78, 24, 250
OKLCH
0.81, 0.07, 244
XYZ
49, 54, 86
LUV
78, -22, -34
HWB
207, 62%, 8%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.