Psychology
Orange combines red's energy with yellow's optimism — friendly, enthusiastic, and approachable without the urgency of pure red. It encourages action without confrontation.
Meaning
Often tied to harvest, autumn, and craft. In branding it suggests affordability, creativity, and a slightly off-beat sensibility — Penguin, Nickelodeon, and Hermès all use distinct oranges to telegraph very different stories.
Applications
Strong as a hero color for food, fitness, and entertainment brands. Pairs well with deep blues for high contrast or with warm neutrals for an earthier palette.
Conversion
HEX
9F0F01
RGB
159, 15, 1
HSL
5, 99%, 31%
HSB
5, 99%, 62%
CMYK
0, 91, 99, 38
LAB
34, 55, 48
LCH
34, 73, 41
OKLCH
0.45, 0.18, 30
XYZ
14, 8, 1
LUV
34, 106, 25
HWB
5, 0%, 38%
Pantone
186 C
Harmonies
Shades & tints
Similar named colors
Browse every named red on shades of red, or all families on colors.