Psychology
Orange combines red's energy with yellow's optimism — friendly, enthusiastic, and approachable without the urgency of pure red. It encourages action without confrontation.
Meaning
Often tied to harvest, autumn, and craft. In branding it suggests affordability, creativity, and a slightly off-beat sensibility — Penguin, Nickelodeon, and Hermès all use distinct oranges to telegraph very different stories.
Applications
Strong as a hero color for food, fitness, and entertainment brands. Pairs well with deep blues for high contrast or with warm neutrals for an earthier palette.
Conversion
HEX
9F1004
RGB
159, 16, 4
HSL
5, 95%, 32%
HSB
5, 97%, 62%
CMYK
0, 90, 97, 38
LAB
34, 55, 47
LCH
34, 72, 41
OKLCH
0.45, 0.18, 30
XYZ
15, 8, 1
LUV
34, 105, 24
HWB
5, 2%, 38%
Pantone
186 C
Harmonies
Shades & tints
Similar named colors
Browse every named red on shades of red, or all families on colors.