Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
9FB4CE
RGB
159, 180, 206
HSL
213, 32%, 72%
HSB
213, 23%, 81%
CMYK
23, 13, 0, 19
LAB
72, -3, -16
LCH
72, 16, 258
OKLCH
0.76, 0.04, 254
XYZ
42, 44, 65
LUV
72, -12, -24
HWB
213, 62%, 19%
Pantone
5523 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.