Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
9FBBE6
RGB
159, 187, 230
HSL
216, 59%, 76%
HSB
216, 31%, 90%
CMYK
31, 19, 0, 10
LAB
75, -2, -25
LCH
75, 25, 265
OKLCH
0.79, 0.07, 259
XYZ
46, 49, 82
LUV
75, -16, -39
HWB
216, 62%, 10%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.