Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
9FCAF7
RGB
159, 202, 247
HSL
211, 85%, 80%
HSB
211, 36%, 97%
CMYK
36, 18, 0, 3
LAB
79, -7, -27
LCH
79, 28, 256
OKLCH
0.82, 0.08, 250
XYZ
52, 56, 96
LUV
79, -22, -42
HWB
211, 62%, 3%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.