Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
9FCCE7
RGB
159, 204, 231
HSL
203, 60%, 76%
HSB
203, 31%, 91%
CMYK
31, 12, 0, 9
LAB
80, -11, -18
LCH
80, 21, 240
OKLCH
0.82, 0.06, 235
XYZ
50, 56, 84
LUV
80, -23, -27
HWB
203, 62%, 9%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.