Psychology
Orange combines red's energy with yellow's optimism — friendly, enthusiastic, and approachable without the urgency of pure red. It encourages action without confrontation.
Meaning
Often tied to harvest, autumn, and craft. In branding it suggests affordability, creativity, and a slightly off-beat sensibility — Penguin, Nickelodeon, and Hermès all use distinct oranges to telegraph very different stories.
Applications
Strong as a hero color for food, fitness, and entertainment brands. Pairs well with deep blues for high contrast or with warm neutrals for an earthier palette.
Conversion
HEX
A00A04
RGB
160, 10, 4
HSL
2, 95%, 32%
HSB
2, 98%, 63%
CMYK
0, 94, 98, 37
LAB
34, 56, 47
LCH
34, 73, 40
OKLCH
0.45, 0.18, 29
XYZ
15, 8, 1
LUV
34, 108, 24
HWB
2, 2%, 37%
Pantone
186 C
Harmonies
Shades & tints
Similar named colors
Browse every named red on shades of red, or all families on colors.