Psychology
Orange combines red's energy with yellow's optimism — friendly, enthusiastic, and approachable without the urgency of pure red. It encourages action without confrontation.
Meaning
Often tied to harvest, autumn, and craft. In branding it suggests affordability, creativity, and a slightly off-beat sensibility — Penguin, Nickelodeon, and Hermès all use distinct oranges to telegraph very different stories.
Applications
Strong as a hero color for food, fitness, and entertainment brands. Pairs well with deep blues for high contrast or with warm neutrals for an earthier palette.
Conversion
HEX
A03F02
RGB
160, 63, 2
HSL
23, 98%, 32%
HSB
23, 99%, 63%
CMYK
0, 61, 99, 37
LAB
40, 39, 51
LCH
40, 64, 52
OKLCH
0.49, 0.14, 44
XYZ
16, 11, 1
LUV
40, 80, 35
HWB
23, 1%, 37%
Pantone
476 C
Harmonies
Shades & tints
Similar named colors
Browse every named brown on shades of brown, or all families on colors.