Psychology
Orange combines red's energy with yellow's optimism — friendly, enthusiastic, and approachable without the urgency of pure red. It encourages action without confrontation.
Meaning
Often tied to harvest, autumn, and craft. In branding it suggests affordability, creativity, and a slightly off-beat sensibility — Penguin, Nickelodeon, and Hermès all use distinct oranges to telegraph very different stories.
Applications
Strong as a hero color for food, fitness, and entertainment brands. Pairs well with deep blues for high contrast or with warm neutrals for an earthier palette.
Conversion
HEX
A04409
RGB
160, 68, 9
HSL
23, 89%, 33%
HSB
23, 94%, 63%
CMYK
0, 58, 94, 37
LAB
41, 37, 49
LCH
41, 62, 53
OKLCH
0.50, 0.14, 46
XYZ
17, 12, 2
LUV
41, 76, 35
HWB
23, 4%, 37%
Pantone
476 C
Harmonies
Shades & tints
Similar named colors
Browse every named brown on shades of brown, or all families on colors.