Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
A0C8CC
RGB
160, 200, 204
HSL
185, 30%, 71%
HSB
185, 22%, 80%
CMYK
22, 2, 0, 20
LAB
78, -13, -7
LCH
78, 15, 207
OKLCH
0.81, 0.04, 204
XYZ
46, 53, 65
LUV
78, -21, -8
HWB
185, 63%, 20%
Pantone
566 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.