Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
A0D1FF
RGB
160, 209, 255
HSL
209, 100%, 81%
HSB
209, 37%, 100%
CMYK
37, 18, 0, 0
LAB
82, -8, -28
LCH
82, 29, 254
OKLCH
0.84, 0.08, 247
XYZ
55, 60, 103
LUV
82, -25, -43
HWB
209, 63%, 0%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.