Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
A0D2DA
RGB
160, 210, 218
HSL
188, 44%, 74%
HSB
188, 27%, 85%
CMYK
27, 4, 0, 15
LAB
81, -15, -10
LCH
81, 18, 212
OKLCH
0.83, 0.05, 208
XYZ
50, 59, 75
LUV
81, -25, -12
HWB
188, 63%, 15%
Pantone
566 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.