Psychology
Orange combines red's energy with yellow's optimism — friendly, enthusiastic, and approachable without the urgency of pure red. It encourages action without confrontation.
Meaning
Often tied to harvest, autumn, and craft. In branding it suggests affordability, creativity, and a slightly off-beat sensibility — Penguin, Nickelodeon, and Hermès all use distinct oranges to telegraph very different stories.
Applications
Strong as a hero color for food, fitness, and entertainment brands. Pairs well with deep blues for high contrast or with warm neutrals for an earthier palette.
Conversion
HEX
A10A09
RGB
161, 10, 9
HSL
0, 89%, 33%
HSB
0, 94%, 63%
CMYK
0, 94, 94, 37
LAB
34, 56, 46
LCH
34, 72, 39
OKLCH
0.45, 0.18, 29
XYZ
15, 8, 1
LUV
34, 108, 23
HWB
0, 4%, 37%
Pantone
186 C
Harmonies
Shades & tints
Similar named colors
Browse every named red on shades of red, or all families on colors.