Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
A1B2CD
RGB
161, 178, 205
HSL
217, 31%, 72%
HSB
217, 21%, 80%
CMYK
21, 13, 0, 20
LAB
72, -2, -16
LCH
72, 16, 264
OKLCH
0.76, 0.04, 260
XYZ
42, 44, 64
LUV
72, -10, -24
HWB
217, 63%, 20%
Pantone
5523 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.