Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
A1BBD9
RGB
161, 187, 217
HSL
212, 42%, 74%
HSB
212, 26%, 85%
CMYK
26, 14, 0, 15
LAB
75, -4, -18
LCH
75, 19, 257
OKLCH
0.78, 0.05, 252
XYZ
45, 48, 73
LUV
75, -15, -28
HWB
212, 63%, 15%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.