Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
A1BEE7
RGB
161, 190, 231
HSL
215, 59%, 77%
HSB
215, 30%, 91%
CMYK
30, 18, 0, 9
LAB
76, -3, -24
LCH
76, 24, 263
OKLCH
0.79, 0.07, 257
XYZ
48, 50, 83
LUV
76, -16, -37
HWB
215, 63%, 9%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.