Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
A1BFD2
RGB
161, 191, 210
HSL
203, 35%, 73%
HSB
203, 23%, 82%
CMYK
23, 9, 0, 18
LAB
76, -7, -13
LCH
76, 15, 241
OKLCH
0.79, 0.04, 236
XYZ
45, 49, 68
LUV
76, -16, -19
HWB
203, 63%, 18%
Pantone
5523 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.