Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
A2BAD2
RGB
162, 186, 210
HSL
210, 35%, 73%
HSB
210, 23%, 82%
CMYK
23, 11, 0, 18
LAB
74, -5, -15
LCH
74, 16, 253
OKLCH
0.78, 0.04, 248
XYZ
44, 47, 68
LUV
74, -14, -22
HWB
210, 64%, 18%
Pantone
5523 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.