Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
97BFC6
RGB
151, 191, 198
HSL
189, 29%, 68%
HSB
189, 24%, 78%
CMYK
24, 4, 0, 22
LAB
75, -13, -8
LCH
75, 15, 213
OKLCH
0.78, 0.04, 209
XYZ
42, 48, 60
LUV
75, -21, -10
HWB
189, 59%, 22%
Pantone
5523 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.