Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
A2BDD5
RGB
162, 189, 213
HSL
208, 38%, 74%
HSB
208, 24%, 84%
CMYK
24, 11, 0, 16
LAB
75, -6, -15
LCH
75, 16, 250
OKLCH
0.79, 0.05, 245
XYZ
45, 49, 70
LUV
75, -15, -23
HWB
208, 64%, 16%
Pantone
5523 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.