Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
A2BFDC
RGB
162, 191, 220
HSL
210, 45%, 75%
HSB
210, 26%, 86%
CMYK
26, 13, 0, 14
LAB
76, -5, -18
LCH
76, 19, 254
OKLCH
0.79, 0.05, 248
XYZ
46, 50, 75
LUV
76, -16, -27
HWB
210, 64%, 14%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.