Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
A2BFDE
RGB
162, 191, 222
HSL
211, 48%, 75%
HSB
211, 27%, 87%
CMYK
27, 14, 0, 13
LAB
76, -5, -19
LCH
76, 20, 255
OKLCH
0.79, 0.05, 250
XYZ
47, 50, 76
LUV
76, -16, -29
HWB
211, 64%, 13%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.