Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
A2C2D1
RGB
162, 194, 209
HSL
199, 34%, 73%
HSB
199, 22%, 82%
CMYK
22, 7, 0, 18
LAB
76, -9, -11
LCH
76, 14, 233
OKLCH
0.80, 0.04, 228
XYZ
46, 51, 68
LUV
76, -17, -16
HWB
199, 64%, 18%
Pantone
566 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.