Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
A2C4E2
RGB
162, 196, 226
HSL
208, 52%, 76%
HSB
208, 28%, 89%
CMYK
28, 13, 0, 11
LAB
77, -7, -19
LCH
77, 20, 251
OKLCH
0.81, 0.06, 245
XYZ
48, 53, 80
LUV
77, -18, -28
HWB
208, 64%, 11%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.