Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
A2C7F8
RGB
162, 199, 248
HSL
214, 86%, 80%
HSB
214, 35%, 97%
CMYK
35, 20, 0, 3
LAB
79, -4, -29
LCH
79, 29, 262
OKLCH
0.82, 0.08, 256
XYZ
52, 55, 97
LUV
79, -20, -45
HWB
214, 64%, 3%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.