Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
A2D2DF
RGB
162, 210, 223
HSL
193, 49%, 75%
HSB
193, 27%, 87%
CMYK
27, 6, 0, 13
LAB
81, -14, -12
LCH
81, 18, 220
OKLCH
0.83, 0.05, 216
XYZ
51, 59, 79
LUV
81, -24, -16
HWB
193, 64%, 13%
Pantone
566 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.