Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
A2D2EF
RGB
162, 210, 239
HSL
203, 71%, 79%
HSB
203, 32%, 94%
CMYK
32, 12, 0, 6
LAB
82, -11, -20
LCH
82, 23, 241
OKLCH
0.84, 0.06, 235
XYZ
54, 60, 90
LUV
82, -24, -29
HWB
203, 64%, 6%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.