Psychology
Orange combines red's energy with yellow's optimism — friendly, enthusiastic, and approachable without the urgency of pure red. It encourages action without confrontation.
Meaning
Often tied to harvest, autumn, and craft. In branding it suggests affordability, creativity, and a slightly off-beat sensibility — Penguin, Nickelodeon, and Hermès all use distinct oranges to telegraph very different stories.
Applications
Strong as a hero color for food, fitness, and entertainment brands. Pairs well with deep blues for high contrast or with warm neutrals for an earthier palette.
Conversion
HEX
A34009
RGB
163, 64, 9
HSL
21, 90%, 34%
HSB
21, 94%, 64%
CMYK
0, 61, 94, 36
LAB
41, 40, 49
LCH
41, 64, 51
OKLCH
0.50, 0.14, 43
XYZ
17, 11, 2
LUV
41, 81, 34
HWB
21, 4%, 36%
Pantone
476 C
Harmonies
Shades & tints
Similar named colors
Browse every named orange on shades of orange, or all families on colors.