Psychology
Pink softens red's intensity — tender, playful, and intimate. Contemporary design has reclaimed it from purely feminine associations.
Meaning
Romance, sweetness, and (more recently) gender-fluid expression. Hot pinks signal energy and youth; dusty pinks feel grown-up and editorial.
Applications
Perfect for beauty, lifestyle, fashion, and challenger brands looking to stand out. Pair with deep charcoal or burgundy for editorial weight.
Conversion
HEX
A3589C
RGB
163, 88, 156
HSL
306, 30%, 49%
HSB
306, 46%, 64%
CMYK
0, 46, 4, 36
LAB
48, 39, -24
LCH
48, 45, 329
OKLCH
0.57, 0.13, 331
XYZ
25, 17, 33
LUV
48, 37, -41
HWB
306, 35%, 36%
Pantone
Rhodamine Red C
Harmonies
Shades & tints
Similar named colors
Browse every named purple on shades of purple, or all families on colors.