Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
A3C2ED
RGB
163, 194, 237
HSL
215, 67%, 78%
HSB
215, 31%, 93%
CMYK
31, 18, 0, 7
LAB
77, -3, -25
LCH
77, 25, 262
OKLCH
0.81, 0.07, 257
XYZ
50, 52, 88
LUV
77, -17, -39
HWB
215, 64%, 7%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.