Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
A3C8DA
RGB
163, 200, 218
HSL
200, 43%, 75%
HSB
200, 25%, 85%
CMYK
25, 8, 0, 15
LAB
78, -10, -13
LCH
78, 16, 234
OKLCH
0.81, 0.05, 229
XYZ
48, 54, 74
LUV
78, -19, -19
HWB
200, 64%, 15%
Pantone
566 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.