Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
A3CEE2
RGB
163, 206, 226
HSL
199, 52%, 76%
HSB
199, 28%, 89%
CMYK
28, 9, 0, 11
LAB
80, -11, -15
LCH
80, 19, 233
OKLCH
0.83, 0.05, 228
XYZ
51, 57, 80
LUV
80, -22, -21
HWB
199, 64%, 11%
Pantone
566 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.