Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
A3D4E4
RGB
163, 212, 228
HSL
195, 55%, 77%
HSB
195, 29%, 89%
CMYK
29, 7, 0, 11
LAB
82, -14, -13
LCH
82, 19, 224
OKLCH
0.84, 0.06, 220
XYZ
53, 60, 82
LUV
82, -25, -18
HWB
195, 64%, 11%
Pantone
566 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.