Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
A3DCE4
RGB
163, 220, 228
HSL
187, 55%, 77%
HSB
187, 29%, 89%
CMYK
29, 4, 0, 11
LAB
84, -18, -10
LCH
84, 20, 210
OKLCH
0.86, 0.06, 207
XYZ
55, 65, 83
LUV
84, -28, -13
HWB
187, 64%, 11%
Pantone
566 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.